See how understanding the levels of clarity and connection your audiences have can help shape your strategic messaging.

The State of Engagement™ is a research methodology we’ve developed to help clients define, profile and measure engagement with key messages such as strategy and change. It’s built around two key dimensions – clarity and connection.

Clarity focuses on the extent to which someone understands the message and their role in delivering it, whilst connection assesses the extent to which they support and want to be part of it.

Our research suggests that strong engagement drives advocacy, commitment and higher discretionary effort, all hugely valuable assets to any organisation. To see how engaged your people are with key messages being communicated in your organisation we can manage a bespoke State of Engagement™ survey for you.

We can also compare your results to the UK norms so that you can see more exactly where your priorities should lie.