Pulse.
Undertaking a multi-territory communication effectiveness survey
Keeping a finger on the pulse of how communication is perceived is vital for every internal communication function keen to get under the skin of current perceptions and provide effective actions.
Background and challenge
We have run surveys with a number of global organisations to get under the skin of current perception and provide actionable recommendations. Some of these have run over multi-year periods to provide an ongoing monitor of communication performance.
This globally renowned FMCG approached Dialogue to shape and run a survey across all regional communications functions, not only to gauge the engagement levels of their current channels, but also to improve efficiencies in spend and to develop a common measurement framework to be used consistently across all territories.
Approach
We began by scoping the areas the global comms team wanted to address which included obtaining views on key channels and communication preferences going forward. To reinforce our findings, we used our State of Engagement™ methodology, to enable us to measure engagement with key messages and then comparing these results to benchmark data from similar organisations. The final output was a detailed summary of all findings with data sliced by demographic and recommendations to follow.
Results
We presented the survey results to multiple groups who have since used the findings to shape their communication strategies going forward.
Undertaking a multi-territory communication effectiveness survey
Keeping a finger on the pulse of how communication is perceived is vital for every internal communication function keen to get under the skin of current perceptions and provide effective actions.