Articulate.

Change Collaboration Partnership Stakeholder management Strategy

Telling the ConcePTION story in a compelling and visually captivating way.

Ensuring the safe use of medicines during pregnancy and breastfeeding is a global healthcare priority. We worked with the IMI ConcePTION consortium to amplify the impact of its messaging and help secure its future success.

Background and challenge

Every year in Europe, up to five million women become pregnant, with as many as 90% taking medication at some stage during their pregnancy or when breastfeeding. One in three though discontinues treatment, with potentially serious consequences to their health, and a further quarter experience anxiety due to a lack of information about their safe use.

The IMI ConcePTION consortium was set up in 2019 as a public/private partnership to address this issue and restore what it believes to be a fundamental human right. But in a world of many competing healthcare priorities, gaining cut-through via compelling narrative and targeted stakeholder communication is essential to its future success.

Dialogue has provided strategic communication support to the consortium during its final two years to help to help amplify the achievements to date and ensure that its vital work can continue beyond the end of the project. 

Approach

The ConcePTION story is compelling, and our starting point was to tell it in a very human and visually captivating way. This has formed the basis of all future communication activity, including the shaping of each individual workstream narrative.

In addition, we’ve supported the project by:

  • Identifying and mapping key stakeholders and ensuring their needs are understood.
  • Developing a fresh new visual identity for the project to reflect its values and ambitions.
  • Shaping and creating a strategic pitch document to help secure future funding for the urgently required MUMS resource.
  • Supporting key interventions such as the annual General Assembly Meeting and Close-out event.

Results

The project has an impressive array of achievements that have improved significantly our understanding of the safe use of medicines during pregnancy. The support Dialogue has provided has helped to ensure these outcomes can genuinely help to shape a new era in the safe use of medicines and eventually solve the challenge for the benefit of future generations. 

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