The Art of Simplifying The Complex
Simplifying complex information isn’t about making things easy—it’s about making them meaningful.
For internal communication professionals in the Pharma industry, one of the greatest challenges is translating scientific jargon and intricate research into clear, digestible messaging. With a workforce that includes both deeply technical specialists and employees with no scientific background, communication serves as a vital bridge, ensuring understanding across functions.
However, this process raises an important question: does simplifying complex information risk trivialising the work of scientific and research-based colleagues?
The Fine Line Between Simplification and Oversimplification
Pharma is a unique sector. Scientists and researchers dedicate years—sometimes decades—to pushing the boundaries of medical innovation. For them, their work is more than just data points; it represents rigorous investigation, careful analysis, and an unwavering commitment to advancing medical science.
When internal communications simplify technical information, there is a fine balance to strike. Done well, it fosters collaboration and ensures that critical research and findings are understood across the organisation. Done poorly, it can unintentionally misrepresent or downplay the significance of the work, leading to frustration and disengagement from scientific teams.
How to Simplify Without Losing Integrity
The key to effective simplification is maintaining accuracy and respect while making information accessible. Here’s how internal communicators can achieve this:
- Respect the Complexity – Acknowledge the depth and significance of scientific work. Avoid making it seem “easy” or oversimplifying to the point where key nuances are lost. Instead, frame the message in a way that conveys its importance while ensuring clarity.
- Write with Care – The goal is to maintain the integrity of the message while making it digestible for non-scientific audiences. This means choosing clear language, structuring information logically, and ensuring that no critical details are lost.
- Foster Collaboration – Internal communicators should work closely with scientific teams to ensure messages are both accurate and accessible. Engaging researchers in the process helps strike the right balance and builds trust between teams.
Making Complexity Meaningful
In the Pharma industry, where breakthroughs have the power to change lives, effective communication is more than just a skill—it’s a responsibility. Simplifying complex information doesn’t mean diminishing its value; it means making it meaningful to a wider audience. By doing so, internal communicators can bridge the gap between science and strategy, fostering a more connected and informed organisation.
If you’re looking for ways to refine your internal communications approach, we’d love to help. Get in touch to explore how we can support you.