Misunderstood? Undervalued? How does your organisation view Medical Affairs?

Medical Affairs plays a critical role in engaging medical experts early and generating scientific insight and real-world evidence, but its impact can often be misunderstood and undervalued. There’s plenty of talk about where Medical Affairs needs to be but to achieve this it first needs to know where it currently is.

The State of Engagement™

In 2024, we undertook research into the state of engagement among employees in the pharma industry and specifically addressed the extent to which the wider organisation engages with the role of Medical Affairs. Using our research methodology – The State of Engagement ™ – we obtained data about both clarity and connection.

Results snapshot

Nearly 4 in 10 are unaware of any Medical Affairs function in their organisation.
Of those that are, 42% are ‘Champions’ for the function, both understanding and valuing the role.
But over a quarter have low connection with a fifth in the ‘Saboteur’ category, reporting high clarity of the role but sceptical about its value 

So why not assess the State of Engagement™ within your organisation? It can provide you with a snapshot of current engagement and clear pointers for improvement.